In order to keep all his respective fires burning, he needed an intuitive retail point-of-sale system that his staff could learn quickly. So because of that, I always say to myself: I feel like 24 hours in a day is not enough."Īs Moya’s business expands to new locations and more product offerings, Moya’s ability to shift gears between his solo creative work, everyday admin, overseeing stylists, and delighting clients has helped him succeed. I don’t ever want to be there again and I don’t want my family to struggle the way I did. "I went from five families living in a one-bedroom apartment to using that as energy to always want more. He’s inspired by his upbringing, on the East Coast and Jalisco, Mexico, and providing for his fiancé and daughter. I still have the energy and ambition from when I first started cutting hair from day one.” “When it's time to get down to some paperwork or creating social posts, I get into my own creative space. “I have an invisible switch that I put on when I'm working with my clients and working around all the barbers and stylists,” says Moya. Thankfully, Moya has enough ambition to fuel a small rocket ship. Photo by most entrepreneurs, the challenge is wrangling sprawling creative energy and channeling those ideas towards an actionable business plan. Moya sells custom pomades, hats, and t-shirts as part of the Get Faded brand. What started out as a barbershop has quickly evolved into a recognizable brand, with t-shirts, a custom pomade, and frequent collaborations with other local businesses, such as Buena Vista Brewing Company, where Moya helped develop the “Bien Faded” beer as a cross-promotion strategy. He carries a notebook with him for ideas-on-the-go and fills the pages with new concepts for Get Faded merch, potential business collaborations, and ideas for social media posts. At Get Faded, Moya's mantra is "chill, relax, be comfortable, and be yourself." Photo by business may be something new, creativity is woven into Moya’s DNA. He has added “problem solver” to his long list of skills alongside trimming and tapering. But over the past 5 years, he has learned where to look and who to ask. He made mistakes, hired barbers who didn’t match Get Faded’s vibe and threw off the team dynamic. Moya the barber became Moya the businessman, which meant more responsibility and more work, like figuring out the necessary permits and navigating the boomeranging restrictions of the COVID-19 pandemic. He had 15+ years to hone his clipper skills, but starting Get Faded Barbershop meant jumping headlong into the deep end when it came to marketing, inventory, and managing a team. Moya barbered for 10 years slowly building up his own clientele and making a name for himself working at various barbershops in the Santa Cruz area. Moya’s hot shaves may be smooth, but his journey to owning a booming barbershop has been anything but. Now the owner of two booming barbershops in Santa Cruz, California, Moya sees that bad haircut as a stroke of good fortune. He enrolled in barber school-a much better fit than college, Moya found-and launched a career path that has let him do what he loves and provide for his family. After high school, he decided his hobby could be a pretty good way to pay the bills. Soon, he was cutting his classmate’s hair by popular demand. The next day he invested in a pair of clippers and started practicing on his own head, figuring the final product couldn’t be worse than the town barber’s asymmetrical craftsmanship. Getting a bad haircut in high school can feel like the end of the world.
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